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#BossLikeBeyoncé
Beyoncé has just come up in the news recently because of her $6 million donation to coronavirus relief funds, as well as her collab with Megan Thee Stallion on their banger – with both artists planning to donate proceeds from the song to their hometown Houston, Texas. If you’ve been following Queen Bey for some time, you know she’s always going to make the right decisions at the right time. Her empowering, bold choices don’t just reflect in her philanthropic efforts, but also the way she carries business! The Flawless singer has built a huge empire for herself, that amounts to more than $400 million, with her savvy business decisions and her commitment to excellence.
Whether you’re from the #BeyHive or not – you can’t deny Beyoncé’s brand-building ability, as well as her entrepreneurial wisdom. That’s what we at Techmae are here to take notes on! In this article, we’re going to break down 5 Business Lessons We Can All Take From Beyoncé:
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Trust Your Brand
Before she was Beyoncé, she was in the beloved trio girl band, Destiny’s Child. With their classic hit singles like ‘Say My Name’ and ‘Bills, Bills, Bill’s”, the girls had already made their way into becoming a common household name! That was a reliable and loved brand in itself, but Beyoncé decided to step up and go solo. Although we know now that it was the best decision she made, that kind of risk-taking can end terribly for some artists! But Beyoncé stood her ground, trusted her abilities as a solo artist and went on to become the record-breaking hit artist who has made her way into everyone’s iTunes Libraries, and also their hearts!
Takeaway: you can’t always stay in your safe zone, and you must take risks to expand your business.
Risks Are Profitable
Beyoncé has always proven that keeping your consumers at the edge of their seats with new ideas and releases can have its own thrill! In 2013, the singer released her album with no prior marketing and just a simple message to her fans with an Instagram post that read “Surprise”. This sent everyone into a frenzy and the word of mouth about her gutsy move gave her album immense popularity and success. Was it risky? Sure. But with this bold step, she managed to break records!
Takeaway: Conventional marketing methods don’t always have to be followed – and risk is going to pay off if you execute it correctly.
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Build An Empire, Not Just A Brand
The fact that Beyoncé has an amazing singing voice is no secret, but that hasn’t stopped her from diversifying her reach and dipping her toes in other business ventures. From being a creative partner to Adidas to starring in movies such as ‘Cadillac Records’ and ‘Dreamgirls’ as a powerful woman of colour, Beyoncé has made her mark in more places than just record labels. She has juggled both being a beloved entertainer to her fans and also using her influence to make sound business deals to further add strength to her brand name. Now, when you wonder what ‘Beyoncé’ is, you find it hard to pin her down as just a singer.
Takeaway: Always try to be multi-faceted, and don’t confine your brand to its existing structure only.
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Quality Comes First
With the growing demand for female pop stars to fit an industry approved mould in order to get ahead, Beyoncé has shattered these expectations by staying true to herself. A woman who never had to resort to turning herself into a size 0 to appeal to her audience, the queen has always made it a point to maintain utmost quality when it comes to her music (or anything she puts out – such as her Ivy Park collection). The Pop Queen did not lose herself in the demands of her profession. She has felt free to take long breaks whenever necessary and focused on the quality of her work rather than the quantity.
Takeaway: It’s the quality of your products/services that will differentiate you from your competitors.
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Dare To Be Unique
Just because it has never been done before, does not mean it can’t be done now. Beyoncé has proven this to be a well-followed motto with the record-breaking events and music that she releases. Her digital album launch in 2013 was unprecedented in the industry at the time – but still reached #1 on Billboard 200 without any gimmicks. Beyoncé was the first woman of colour to ever headline an event at Coachella, and even the first woman to get as many award nominations as her in Grammy’s history!
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Takeaway: Nothing is *too* impossible of a goal to reach for, and you can certainly be the first to get there if you have something unique to offer.
TechMae believes in giving you a platform to hone your business skills and learn from equally strong women. If you’re a budding entrepreneur in search of some legit guidance from like-minded women – join Techmae today and invite your girlfriends to join. Now is the time we need connection more than anything. Meet us inside the app.