Okay, let’s talk about something that’s been whispered about for far too long. Periods. For generations, we’ve been handed the same tired products and told to deal with the discomfort, the shame, and the stigma in silence. But what if we told you that era is officially over? A revolution in menstrual health is brewing, and it’s being led by women and allies who are done with the status quo.
The latest proof? A bold Singapore-based start-up, Blood, just secured a massive US$1.5 million in funding. This isn’t just another business deal; it’s a powerful statement. Investors are finally putting their money where their mouth is, betting big on a future where menstrual health is innovative, destigmatized, and designed with us in mind. This move to redefine menstrual health is a game-changer, signaling a seismic shift in how the world views and values women’s wellness.
Meet the Founders Breaking Taboos and Building Empires
Behind every great femtech innovation is an even greater story. Blood was founded by the husband-and-wife duo Caleb Leow and Peck Ying Tan. Their mission is as clear as it is crucial: to design better solutions for menstrual care and systematically dismantle the shame and stigma surrounding menstruation. In a region where femtech innovation has lagged behind the US and Europe, Tan stated they aim to be “the forerunner in breaking the taboo.” Now that’s a mission we can get behind.
Their journey started with a single, brilliant product: a drug-free cramp relief patch. From that initial success, they’ve expanded their offerings to include a full suite of period care, including corn-based menstrual pads (a game-changer for sensitive skin) and a clever cup pouch for easier sanitization. It’s the kind of thoughtful, user-centric design that makes you wonder, “Why didn’t anyone think of this before?”
Why This Funding is a Win for Women Everywhere
Let’s break down why this Singapore start-up raising US$1.5m is such a big deal. This Series A round, led by DSG Consumer Partners with support from AngelCentral, isn’t just a financial injection. It’s fuel for expansion—growing their team, increasing their retail presence across Singapore, Malaysia, and Indonesia, and accelerating the development of even more groundbreaking products.
To date, Blood has sold a staggering seven to eight million products. Let that number sink in. It proves there is a massive, hungry market for products that actually work for us, not just the ones that have been available. This funding is a direct response to that demand and a validation of a new, empowered approach to menstrual health.
The Bigger Picture: Femtech is the Future
Blood’s success is part of a much larger, exhilarating trend. In 2022, Singapore solidified its position as a leading hub for femtech innovations, with a 45% increase in companies operating in the space. This isn’t a fluke; it’s the future. Women are demanding more from the products they use, and savvy entrepreneurs and investors are finally listening.
This movement to redefine period products is about more than just comfort; it’s about autonomy, education, and community. It’s about creating a world where no girl has to miss school because of her period and no woman has to hide a tampon up her sleeve on the way to the bathroom. It’s about turning a universal experience from a source of shame into a point of connection and innovation.
The TechMae Takeaway
The story of Blood is more than a business case study. It’s a masterclass in what happens when passion meets purpose. It shows that challenging outdated norms isn’t just socially good—it’s commercially brilliant. The founders saw a gaping hole in the market, a need that was being ignored, and they built a solution that empowers millions.
This is our reminder that our needs are valid, our voices are powerful, and our collective spending power can shape entire industries. The next time you use a product that makes your life easier, remember that someone dared to imagine a better way. That same power to innovate and disrupt lives within our community.
Inside the TechMae app, women are already discussing trending stories like this one—sharing ideas, insights, and next moves. Join the conversation and find your tribe: the future of empowerment is happening here.
